Consumers tend to be wary of car dealers. The common consensus is that salesmen set out to deplete pocketbooks and offer disadvantageous prices to their customers. This assumption is far from the truth, however. Dealers expect and welcome their customers' negotiation, and they look forward to striking deals that allow both sides to prosper. The negotiation ball is in the consumer's court. It's up to the consumer to know how to negotiate to find the best outcome possible. The following are three essential tactics to keep in mind when sealing the deal over a vehicle.

Car dealers make the bulk of their profit from commissions. This is an useful tidbit to consider when negotiating for your dream vehicle. It is not in the seller's best interest for you to walk away from the deal, so if you negotiate within reason, you will likely be able to drive that car off the lot with a price that works for you. Don't be afraid to drive a hard bargain. Shoot below your preferred price range to see how much of a discount you might be able to score. Quote an offer equal to 25 percent off of the asking price. The seller won't choose to withhold the sale on principle if your suggested price is lower than expected. His profession dictates that he should expect you to negotiate a lower price, and he is trained to counter your offers until you meet in the middle. Don't pay too much for what you want, but don't walk away from it either.

The first lesson you learned in kindergarten was to use your manners. This rule applies to buying cars as well. Stick to that priceless lesson when making your purchase, and you will develop a good rapport with each seller you encounter. Being courteous counts for a lot, even if you and your car dealer don't see eye to eye. Even the most ruthless salesman is more likely to relent on his asking price if your demeanor is down-to-earth and you treat him with respectful consideration. When you have to disagree, do so diplomatically. You can be a firm negotiator without pulling out the punches.

Tidal Fit For 84-01 Jeep Cherokee Xj Off-road Front Bumper Wled Lights
Tidal Fit For 84-01 Jeep Cherokee Xj Off-road Front Bumper Wled Lights
395.95
View Details
Tidal Fit For 84-01 Jeep Cherokee Xj Off-road Rear Bumper Wtire Carrier
Tidal Fit For 84-01 Jeep Cherokee Xj Off-road Rear Bumper Wtire Carrier
589.99
View Details
Tidal Fit For 99-04 Jeep Grand Cherokee Wj Off-road Rear Bumper Whitch Receiver
Tidal Fit For 99-04 Jeep Grand Cherokee Wj Off-road Rear Bumper Whitch Receiver
695.50
View Details
Tidal Fit For 84-01 Jeep Cherokee Xj Off-road Stinger Front Bumper Wwinch Plate
Tidal Fit For 84-01 Jeep Cherokee Xj Off-road Stinger Front Bumper Wwinch Plate
378.99
View Details
Tidal Fit For 84-01 Jeep Cherokee Xj Off-road Jeep Rock Sliderside Step
Tidal Fit For 84-01 Jeep Cherokee Xj Off-road Jeep Rock Sliderside Step
265.99
View Details
Eag 1999-2004 Jeep Grand Cherokee Wj Off-road Front Bumper With Led Lights
Eag 1999-2004 Jeep Grand Cherokee Wj Off-road Front Bumper With Led Lights
679.99
View Details
Jcr Offroad Diy-zj-f-wn Diy Front Winch Bumper For Jeep Grand Cherokeewrangler
Jcr Offroad Diy-zj-f-wn Diy Front Winch Bumper For Jeep Grand Cherokeewrangler
439.00
View Details
Tidal Fit For 84-01 Jeep Cherokee Xj Off-road Front Bumper Wwinch Plate
Tidal Fit For 84-01 Jeep Cherokee Xj Off-road Front Bumper Wwinch Plate
389.99
View Details
Jcr Offroad Diy-xj-r Diy Rear Bumper For 84-01 Jeep Cherokee Xj
Jcr Offroad Diy-xj-r Diy Rear Bumper For 84-01 Jeep Cherokee Xj
279.00
View Details
Fit For Off-road Front Bumper With Led Lights For 99-04 Jeep Grand Cherokee Wj
Fit For Off-road Front Bumper With Led Lights For 99-04 Jeep Grand Cherokee Wj
249.99
View Details
Tidal Fit For 84-01 Jeep Cherokee Xj Off-road Rear Bumper Whitch Receiver
Tidal Fit For 84-01 Jeep Cherokee Xj Off-road Rear Bumper Whitch Receiver
419.99
View Details
Jcr Offroad Xjfc-0-bare Crusader Bare Metal Front Bumper For Jeep Cherokee Xj
Jcr Offroad Xjfc-0-bare Crusader Bare Metal Front Bumper For Jeep Cherokee Xj
519.00
View Details
Tidal Fit For 84-01 Jeep Cherokee Xj Off-road Front Bumper Wled Lights
Tidal Fit For 84-01 Jeep Cherokee Xj Off-road Front Bumper Wled Lights
399.95
View Details
Jcr Offroad Diy-xj-f-wn Diy Front Winch Bumper For 84-01 Jeep Cherokee Xj
Jcr Offroad Diy-xj-f-wn Diy Front Winch Bumper For 84-01 Jeep Cherokee Xj
329.00
View Details
Jcr Offroad Xjrv-bare Vanguard Bare Metal Rear Bumper For 84-01 Jeep Cherokee Xj
Jcr Offroad Xjrv-bare Vanguard Bare Metal Rear Bumper For 84-01 Jeep Cherokee Xj
719.00
View Details
Jeep Cherokee Xj Only Rear Bumper With Tire Carrier Hardcore Offroad
Jeep Cherokee Xj Only Rear Bumper With Tire Carrier Hardcore Offroad
764.00
View Details
Jcr Offroad Diy-xj-f Diy Front Bumper For 84-01 Jeep Cherokee Xj
Jcr Offroad Diy-xj-f Diy Front Bumper For 84-01 Jeep Cherokee Xj
249.00
View Details
Jeep Cherokee Xj Only Rear Bumper Diy Weld Up Kit Hardcore Offroad
Jeep Cherokee Xj Only Rear Bumper Diy Weld Up Kit Hardcore Offroad
219.00
View Details
Jeep Cherokee Xj Only Rear Bumper Plain Hardcore Offroad
Jeep Cherokee Xj Only Rear Bumper Plain Hardcore Offroad
319.00
View Details
Jcr Offroad Xjfc-0-pc Crusader Powdercoat Front Bumper For Jeep Cherokee Xj
Jcr Offroad Xjfc-0-pc Crusader Powdercoat Front Bumper For Jeep Cherokee Xj
669.00
View Details
Jcr Offroad Diy Front Winch Bumper - Bare Metal - 93-98 Jeep Grand Cherokee Zj
Jcr Offroad Diy Front Winch Bumper - Bare Metal - 93-98 Jeep Grand Cherokee Zj
439.00
View Details
Bullhead Rear Bumper For Jeep Cherokee Xj 1984-2001 Fishbone Offroad
Bullhead Rear Bumper For Jeep Cherokee Xj 1984-2001 Fishbone Offroad
529.99
View Details
Jcr Offroad Diy Rear Bumper - Bare Metal - Fits 1984-2001 Jeep Cherokee Xj
Jcr Offroad Diy Rear Bumper - Bare Metal - Fits 1984-2001 Jeep Cherokee Xj
279.00
View Details
Jcr Offroad Xjrc-bare Crusader Rear Bare Metal Bumper For 84-01 Jeep Cherokee Xj
Jcr Offroad Xjrc-bare Crusader Rear Bare Metal Bumper For 84-01 Jeep Cherokee Xj
549.00
View Details
Front Bumper W Built-in Winch Plate And Stinger Option For 84-01 Cherokee Xj
Front Bumper W Built-in Winch Plate And Stinger Option For 84-01 Cherokee Xj
659.95
View Details
Jcr Offroad Diy Front Winch Bumper - Bare Metal - For 1984-2001 Jeep Cherokee Xj
Jcr Offroad Diy Front Winch Bumper - Bare Metal - For 1984-2001 Jeep Cherokee Xj
329.00
View Details
Jcr Offroad Diy Front Bumper - Bare Metal - Fits 1984-2001 Jeep Cherokee Xj
Jcr Offroad Diy Front Bumper - Bare Metal - Fits 1984-2001 Jeep Cherokee Xj
249.00
View Details
Jcr Offroad Mauler Stubby Front Winch Bumper - Bare - 84-01 Jeep Cherokee Xj
Jcr Offroad Mauler Stubby Front Winch Bumper - Bare - 84-01 Jeep Cherokee Xj
549.00
View Details
Jcr Offroad Adventure Tire Carrier - Bare Metal - 84-01 Jeep Cherokee Xj
Jcr Offroad Adventure Tire Carrier - Bare Metal - 84-01 Jeep Cherokee Xj
769.00
View Details
Front Rock Crawler Bumper W Built-in Winch Plate For 84-01 Jeep Cherokee Xj
Front Rock Crawler Bumper W Built-in Winch Plate For 84-01 Jeep Cherokee Xj
459.99
View Details
Smittybilt Package Deal Xrc Front Bumperbull Barrear Bumper 84-01 Cherokee
Smittybilt Package Deal Xrc Front Bumperbull Barrear Bumper 84-01 Cherokee
940.61
View Details
Rear Bumper W Class Iii Tow Hitch For 84-01 Jeep Cherokee Xj - Xrc Series
Rear Bumper W Class Iii Tow Hitch For 84-01 Jeep Cherokee Xj - Xrc Series
459.99
View Details
Front Bumper W Built-in Winch Plate And Bull Bar Option For 84-01 Cherokee Xj
Front Bumper W Built-in Winch Plate And Bull Bar Option For 84-01 Cherokee Xj
559.95
View Details
Jcr Offroad Crusader Front Bumper W Hitch - Bare - 84-01 Jeep Cherokee Xj
Jcr Offroad Crusader Front Bumper W Hitch - Bare - 84-01 Jeep Cherokee Xj
519.00
View Details
Jcr Offroad Adventure Tire Carrier - Black Pc - 84-01 Jeep Cherokee Xj
Jcr Offroad Adventure Tire Carrier - Black Pc - 84-01 Jeep Cherokee Xj
869.00
View Details
Bumper-classic Front Jcr Offroad Products Fits 84-85 Jeep Cherokee
Bumper-classic Front Jcr Offroad Products Fits 84-85 Jeep Cherokee
370.84
View Details
Jcr Offroad Crusader Front Bumper - Bare Metal - 84-01 Jeep Cherokee Xj
Jcr Offroad Crusader Front Bumper - Bare Metal - 84-01 Jeep Cherokee Xj
519.00
View Details
Hanson Offroad Jxj1202-p Winchguard Front Bumper Black For Jeep Cherokee Xj
Hanson Offroad Jxj1202-p Winchguard Front Bumper Black For Jeep Cherokee Xj
903.04
View Details
Jcr Offroad Xjrv-pc Vanguard Powdercoat Rear Bumper For 84-01 Jeep Cherokee Xj
Jcr Offroad Xjrv-pc Vanguard Powdercoat Rear Bumper For 84-01 Jeep Cherokee Xj
869.00
View Details
Bumper Guard-aries Bull Bar Front Aries Offroad Fits 11-19 Jeep Grand Cherokee
Bumper Guard-aries Bull Bar Front Aries Offroad Fits 11-19 Jeep Grand Cherokee
264.75
View Details
Jcr Offroad Xjfv-0-pc Vanguard Prerunner Front Winch Bumper For Jeep Cherokee Xj
Jcr Offroad Xjfv-0-pc Vanguard Prerunner Front Winch Bumper For Jeep Cherokee Xj
979.00
View Details
Jcr Offroad Vanguard Prerunner Front Winch Bumper - Bare Metal - 84-01 Jeep Xj
Jcr Offroad Vanguard Prerunner Front Winch Bumper - Bare Metal - 84-01 Jeep Xj
829.00
View Details
Jcr Offroad Crusader Rear Bumper - Bare Metal - Fits 1984-2001 Jeep Cherokee Xj
Jcr Offroad Crusader Rear Bumper - Bare Metal - Fits 1984-2001 Jeep Cherokee Xj
549.00
View Details
Jcr Offroad Crusader Front Bumper W Hitch - Black Pc - 84-01 Jeep Cherokee Xj
Jcr Offroad Crusader Front Bumper W Hitch - Black Pc - 84-01 Jeep Cherokee Xj
669.00
View Details
Jcr Offroad Diy-xj-f Diy Front Bumper For 1984-2001 Jeep Cherokee Xj
Jcr Offroad Diy-xj-f Diy Front Bumper For 1984-2001 Jeep Cherokee Xj
262.78
View Details
Jcr Offroad Diy-xj-f-wn Diy Front Winch Bumper For 1984-2001 Jeep Cherokee Xj
Jcr Offroad Diy-xj-f-wn Diy Front Winch Bumper For 1984-2001 Jeep Cherokee Xj
341.37
View Details
Bumper Guard-aries Bull Bar Front Aries Offroad Fits 11-19 Jeep Grand Cherokee
Bumper Guard-aries Bull Bar Front Aries Offroad Fits 11-19 Jeep Grand Cherokee
234.49
View Details
Jcr Offroad Vanguard Front Winch Bumper - Black Pc - 84-01 Jeep Cherokee Xj
Jcr Offroad Vanguard Front Winch Bumper - Black Pc - 84-01 Jeep Cherokee Xj
979.00
View Details
Jcr Offroad Mauler Stubby Front Winch Bumper - Black Pc - 84-01 Jeep Cherokee Xj
Jcr Offroad Mauler Stubby Front Winch Bumper - Black Pc - 84-01 Jeep Cherokee Xj
699.00
View Details
Jcr Offroad Crusader Front Bumper - Black Pc - 84-01 Jeep Cherokee Xj
Jcr Offroad Crusader Front Bumper - Black Pc - 84-01 Jeep Cherokee Xj
669.00
View Details
Bumper-classic Rear Jcr Offroad Products Xjac-pc Fits 84-85 Jeep Cherokee
Bumper-classic Rear Jcr Offroad Products Xjac-pc Fits 84-85 Jeep Cherokee
887.94
View Details
Jcr Offroad Vanguard Rear Bumper - Black Pc - 84-01 Jeep Cherokee Xj
Jcr Offroad Vanguard Rear Bumper - Black Pc - 84-01 Jeep Cherokee Xj
869.00
View Details
Jcr Offroad Defender Prerunner Front Bumper - Bare Metal - 84-01 Jeep Xj
Jcr Offroad Defender Prerunner Front Bumper - Bare Metal - 84-01 Jeep Xj
639.00
View Details
Hanson Offroad Xjrp-p - Rocker Guard - Fits 1984-2001 Jeep Cherokee
Hanson Offroad Xjrp-p - Rocker Guard - Fits 1984-2001 Jeep Cherokee
623.43
View Details
Jcr Offroad Vanguard Front Winch Bumper - Bare Metal - 84-01 Jeep Cherokee Xj
Jcr Offroad Vanguard Front Winch Bumper - Bare Metal - 84-01 Jeep Cherokee Xj
829.00
View Details
Jcr Offroad Vanguard Rear Bumper - Bare Metal - 84-01 Jeep Cherokee Xj
Jcr Offroad Vanguard Rear Bumper - Bare Metal - 84-01 Jeep Cherokee Xj
719.00
View Details
Jcr Offroad Vanguard Prerunner Front Winch Bumper - Black Pc - 84-01 Jeep Xj
Jcr Offroad Vanguard Prerunner Front Winch Bumper - Black Pc - 84-01 Jeep Xj
979.00
View Details
Jcr Offroad Xjrc-pc Crusader Rear Powdercoat Bumper For 84-01 Jeep Cherokee Xj
Jcr Offroad Xjrc-pc Crusader Rear Powdercoat Bumper For 84-01 Jeep Cherokee Xj
699.00
View Details
Bumper Guard-aries Bull Bar Front Aries Offroad Fits 08-10 Jeep Grand Cherokee
Bumper Guard-aries Bull Bar Front Aries Offroad Fits 08-10 Jeep Grand Cherokee
263.68
View Details
Jcr Offroad Crusader Rear Bumper - Black Pc - 84-01 Jeep Cherokee Xj
Jcr Offroad Crusader Rear Bumper - Black Pc - 84-01 Jeep Cherokee Xj
699.00
View Details
Jcr Offroad Defender Prerunner Front Bumper - Black Pc - 84-01 Jeep Xj
Jcr Offroad Defender Prerunner Front Bumper - Black Pc - 84-01 Jeep Xj
789.00
View Details
Offroad Lower Front Bumper Protector Cover Guard For Jeep Grand Cherokee 2014-18
Offroad Lower Front Bumper Protector Cover Guard For Jeep Grand Cherokee 2014-18
399.00
View Details
Bumper Rear Hanson Offroad Jxj4002-p Fits 1984 Jeep Cherokee
Bumper Rear Hanson Offroad Jxj4002-p Fits 1984 Jeep Cherokee
593.77
View Details
Jcr Offroad Diy-xj-r Diy Rear Bumper For 1984-2001 Jeep Cherokee Xj
Jcr Offroad Diy-xj-r Diy Rear Bumper For 1984-2001 Jeep Cherokee Xj
470.42
View Details
Jcr Offroad Hilift Jack Mount For Adventure Tire Carrier - Bare - 84-01 Jeep Xj
Jcr Offroad Hilift Jack Mount For Adventure Tire Carrier - Bare - 84-01 Jeep Xj
109.00
View Details
Bumper Rear Hanson Offroad Jxj4002-p Fits 1984 Jeep Cherokee
Bumper Rear Hanson Offroad Jxj4002-p Fits 1984 Jeep Cherokee
597.56
View Details
Jeep Cherokee Front Bumper Mounting Brackets Xj Only Hardcore Offroad
Jeep Cherokee Front Bumper Mounting Brackets Xj Only Hardcore Offroad
44.00
View Details
Jcr Offroad Rotopax Mounts For Adventure Tire Carrier - Bare Fits 84-01 Jeep Xj
Jcr Offroad Rotopax Mounts For Adventure Tire Carrier - Bare Fits 84-01 Jeep Xj
129.00
View Details
Jcr Offroad Hilift Jack Mount For Adventure Tire Carrier - Black - 84-01 Jeep Xj
Jcr Offroad Hilift Jack Mount For Adventure Tire Carrier - Black - 84-01 Jeep Xj
129.00
View Details
Jcr Offroad Rotopax Mounts For Adventure Tire Carrier - Black Fits 84-01 Jeep Xj
Jcr Offroad Rotopax Mounts For Adventure Tire Carrier - Black Fits 84-01 Jeep Xj
139.00
View Details
For 2008-2010 Jeep Grand Cherokee Ss Chrome Bull Bar Brush Bumper Grille Guard
For 2008-2010 Jeep Grand Cherokee Ss Chrome Bull Bar Brush Bumper Grille Guard
105.00
View Details
Blk Bull Bar Guard120w Cree Led Light For 05 Jeep Grand Cherokee06 Commander
Blk Bull Bar Guard120w Cree Led Light For 05 Jeep Grand Cherokee06 Commander
226.00
View Details
Hyline Offroad Front Winch Bumper For 1984-2001 Jeep Cherokee Xj
Hyline Offroad Front Winch Bumper For 1984-2001 Jeep Cherokee Xj
626.99
View Details
Black Bull Bar Bumper Guard W120w Cree Led Fog Light 08-10 Jeep Grand Cherokee
Black Bull Bar Bumper Guard W120w Cree Led Fog Light 08-10 Jeep Grand Cherokee
220.40
View Details
Black Hd Bull Bar Bumper Guard120w Cree Led Light For 08-10 Jeep Grand Cherokee
Black Hd Bull Bar Bumper Guard120w Cree Led Light For 08-10 Jeep Grand Cherokee
215.00
View Details
Ss Chrome Bull Bar Push Guard120w Cree Led Light For 05-07 Jeep Grand Cherokee
Ss Chrome Bull Bar Push Guard120w Cree Led Light For 05-07 Jeep Grand Cherokee
215.00
View Details
Chrome Bull Bar Guard W120w Cree Led Fog Light V2 For 08-10 Jeep Grand Cherokee
Chrome Bull Bar Guard W120w Cree Led Fog Light V2 For 08-10 Jeep Grand Cherokee
226.00
View Details
Blk Bull Bar Grill Grille Guard36w Cree Led Fog Lights 08 Jeep Grand Cherokee
Blk Bull Bar Grill Grille Guard36w Cree Led Fog Lights 08 Jeep Grand Cherokee
201.00
View Details
Jcr Offroad Rear Lower Quarter Panel-bumper Armor Cut 97-01 Jeep Xj Black
Jcr Offroad Rear Lower Quarter Panel-bumper Armor Cut 97-01 Jeep Xj Black
199.00
View Details
Blk Bull Bar Grill Grille Guard36w Cree Led Fog Lights 08 Jeep Grand Cherokee
Blk Bull Bar Grill Grille Guard36w Cree Led Fog Lights 08 Jeep Grand Cherokee
206.15
View Details
4 Inch Led Halo Fog Lights Bulb For Jeep Grand Cherokee 20112013 Bumper Offroad
4 Inch Led Halo Fog Lights Bulb For Jeep Grand Cherokee 20112013 Bumper Offroad
44.99
View Details
Stainless Hd Chrome Bull Bar Bumper Grill Grille Guard 08-10 Jeep Grand Cherokee
Stainless Hd Chrome Bull Bar Bumper Grill Grille Guard 08-10 Jeep Grand Cherokee
111.00
View Details
Bull Bar Front Bumper Dual Led Light Bar Led Headlights For Jeep Off Road Yj Xj
Bull Bar Front Bumper Dual Led Light Bar Led Headlights For Jeep Off Road Yj Xj
75.99
View Details
Jcr Offroad Rear Lower Quarter Panel-bumper Armor Standard 84-96 Jeep Xj Bare
Jcr Offroad Rear Lower Quarter Panel-bumper Armor Standard 84-96 Jeep Xj Bare
169.00
View Details
Jcr Offroad Rear Lower Quarter Panel-bumper Armor Factory 97-01 Jeep Xj Black
Jcr Offroad Rear Lower Quarter Panel-bumper Armor Factory 97-01 Jeep Xj Black
209.00
View Details
4 Inch Led Halo Fog Lights Bulb For Jeep Grand Cherokee 20112013 Bumper Offroad
4 Inch Led Halo Fog Lights Bulb For Jeep Grand Cherokee 20112013 Bumper Offroad
44.93
View Details
2x 16w Flood Bumper Lamp Jeep Wrangler Led Work Light Offroad Lighting Pods Car
2x 16w Flood Bumper Lamp Jeep Wrangler Led Work Light Offroad Lighting Pods Car
20.86
View Details
42inch Offroad Led Light Bar 4x 4 Work Pods Bumper Fog Boat Suv 40
42inch Offroad Led Light Bar 4x 4 Work Pods Bumper Fog Boat Suv 40
86.80
View Details
2x 18w 4inch Led Work Light Spot Pods Fog Reverse Pickup 4x4 Bumper Offroad Atv
2x 18w 4inch Led Work Light Spot Pods Fog Reverse Pickup 4x4 Bumper Offroad Atv
24.81
View Details
Bumper Guard-srt Vanguard Off Road Vgrbg-0947ss Fits 11-12 Jeep Grand Cherokee
Bumper Guard-srt Vanguard Off Road Vgrbg-0947ss Fits 11-12 Jeep Grand Cherokee
252.95
View Details
Bumper Guard-sport Vanguard Off Road Vgubg-1182bk Fits 2014 Jeep Cherokee
Bumper Guard-sport Vanguard Off Road Vgubg-1182bk Fits 2014 Jeep Cherokee
225.00
View Details
Black Horse 2014-2019 Jeep Cherokee Bull Bar Bumper Brush Grille Guard Bbjpce-sp
Black Horse 2014-2019 Jeep Cherokee Bull Bar Bumper Brush Grille Guard Bbjpce-sp
233.75
View Details
10 Nos Jeep Cherokee Frontrear Bumper Clips 1994-04 Xj Sport Classic 394-18z
10 Nos Jeep Cherokee Frontrear Bumper Clips 1994-04 Xj Sport Classic 394-18z
10.90
View Details
Jcr Offroad Rear Lower Quarter Panel-bumper Armor Standard 84-96 Jeep Xj Black
Jcr Offroad Rear Lower Quarter Panel-bumper Armor Standard 84-96 Jeep Xj Black
199.00
View Details
Jcr Offroad Rear Lower Quarter Panel-bumper Armor Factory 97-01 Jeep Xj Bare
Jcr Offroad Rear Lower Quarter Panel-bumper Armor Factory 97-01 Jeep Xj Bare
179.00
View Details
Jcr Offroad Rear Lower Quarter Panel-bumper Armor Cut 97-01 Jeep Xj Bare
Jcr Offroad Rear Lower Quarter Panel-bumper Armor Cut 97-01 Jeep Xj Bare
169.00
View Details

When you drive over to the showroom, be prepared and know what you need. It is unwise to buy a vehicle when you know nothing about them in general. Make it your business to familiarize yourself with at least the most basic terminology, and find out what constitutes "bad mileage" and a "sound transmission," for instance. If you don't know the difference between horsepower and mileage, it's your own fault if you get duped. When you use proper car lingo in your negotiations with a dealer, he gets the message that you are an informed consumer. You are then on an equal playing field. Also, it is much easier to justify your offer when you can back it up with rational arguments about features or a lack thereof.

Car dealers are only intimidating if you face them unprepared. Sure, they are driven by the living they have to earn, thus their hard negotiation tactics. However, as a smart consumer, a well-mannered individual, and an informed bargain hunter, you can hold your own when buying a vehicle.

Can you choose your attitude? Some people will say yes! However, is it a learned behaviour or simply in us? I really don't know the answer I wish I did!, What I do know is that it is our attitude that can let us down on the road.