Consumers tend to be wary of car dealers. The common consensus is that salesmen set out to deplete pocketbooks and offer disadvantageous prices to their customers. This assumption is far from the truth, however. Dealers expect and welcome their customers' negotiation, and they look forward to striking deals that allow both sides to prosper. The negotiation ball is in the consumer's court. It's up to the consumer to know how to negotiate to find the best outcome possible. The following are three essential tactics to keep in mind when sealing the deal over a vehicle.

Car dealers make the bulk of their profit from commissions. This is an useful tidbit to consider when negotiating for your dream vehicle. It is not in the seller's best interest for you to walk away from the deal, so if you negotiate within reason, you will likely be able to drive that car off the lot with a price that works for you. Don't be afraid to drive a hard bargain. Shoot below your preferred price range to see how much of a discount you might be able to score. Quote an offer equal to 25 percent off of the asking price. The seller won't choose to withhold the sale on principle if your suggested price is lower than expected. His profession dictates that he should expect you to negotiate a lower price, and he is trained to counter your offers until you meet in the middle. Don't pay too much for what you want, but don't walk away from it either.

The first lesson you learned in kindergarten was to use your manners. This rule applies to buying cars as well. Stick to that priceless lesson when making your purchase, and you will develop a good rapport with each seller you encounter. Being courteous counts for a lot, even if you and your car dealer don't see eye to eye. Even the most ruthless salesman is more likely to relent on his asking price if your demeanor is down-to-earth and you treat him with respectful consideration. When you have to disagree, do so diplomatically. You can be a firm negotiator without pulling out the punches.

Tidal Fit For 84-01 Jeep Cherokee Xj Off-road Rear Bumper Wtire Carrier
Tidal Fit For 84-01 Jeep Cherokee Xj Off-road Rear Bumper Wtire Carrier
569.99
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Tidal Fit For 84-01 Jeep Cherokee Xj Off-road Front Bumper Wled Lights
Tidal Fit For 84-01 Jeep Cherokee Xj Off-road Front Bumper Wled Lights
429.99
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Tidal Fit For 84-01 Jeep Cherokee Xj Off-road Jeep Rock Sliderside Step
Tidal Fit For 84-01 Jeep Cherokee Xj Off-road Jeep Rock Sliderside Step
230.27
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Tidal Fit For 84-01 Jeep Cherokee Xj Off-road Front Bumper And Rear Bumper
Tidal Fit For 84-01 Jeep Cherokee Xj Off-road Front Bumper And Rear Bumper
459.99
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Tidal Fit For 84-01 Jeep Cherokee Xj Off-road Stinger Front Bumper Wwinch Plate
Tidal Fit For 84-01 Jeep Cherokee Xj Off-road Stinger Front Bumper Wwinch Plate
364.09
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Tidal Fit For 84-01 Jeep Cherokee Xj Off-road Rear Bumper Whitch Receiver
Tidal Fit For 84-01 Jeep Cherokee Xj Off-road Rear Bumper Whitch Receiver
419.99
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Tidal Fit For 84-01 Jeep Cherokee Xj Off-road Front Bumper Wwinch Plate
Tidal Fit For 84-01 Jeep Cherokee Xj Off-road Front Bumper Wwinch Plate
399.99
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Tidal Fit For 84-01 Jeep Cherokee Xj Off-road Front Bumper Wled Lights
Tidal Fit For 84-01 Jeep Cherokee Xj Off-road Front Bumper Wled Lights
399.95
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Rough Country Front Offroad Winch Bumper Fits 1984-2001 Jeep Cherokee Xj 10570
Rough Country Front Offroad Winch Bumper Fits 1984-2001 Jeep Cherokee Xj 10570
399.95
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Bullhead Rear Bumper For Jeep Cherokee Xj 1984-2001 Fishbone Offroad
Bullhead Rear Bumper For Jeep Cherokee Xj 1984-2001 Fishbone Offroad
529.99
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Jeep Cherokee Xj Only Rear Bumper Plain Hardcore Offroad
Jeep Cherokee Xj Only Rear Bumper Plain Hardcore Offroad
319.00
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Jeep Cherokee Xj Only Rear Bumper Diy Weld Up Kit Hardcore Offroad
Jeep Cherokee Xj Only Rear Bumper Diy Weld Up Kit Hardcore Offroad
219.00
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Jcr Offroad Diy Front Winch Bumper - Bare Metal - 93-98 Jeep Grand Cherokee Zj
Jcr Offroad Diy Front Winch Bumper - Bare Metal - 93-98 Jeep Grand Cherokee Zj
439.00
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Front Bumper W Built-in Winch Plate And Stinger Option For 84-01 Cherokee Xj
Front Bumper W Built-in Winch Plate And Stinger Option For 84-01 Cherokee Xj
659.95
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Rear Bumper W Class Iii Tow Hitch For 84-01 Jeep Cherokee Xj - Xrc Series
Rear Bumper W Class Iii Tow Hitch For 84-01 Jeep Cherokee Xj - Xrc Series
459.99
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Front Rock Crawler Bumper W Built-in Winch Plate For 84-01 Jeep Cherokee Xj
Front Rock Crawler Bumper W Built-in Winch Plate For 84-01 Jeep Cherokee Xj
459.99
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Bumper-classic Front Jcr Offroad Products Fits 84-85 Jeep Cherokee
Bumper-classic Front Jcr Offroad Products Fits 84-85 Jeep Cherokee
477.90
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Jcr Offroad Diy Front Winch Bumper - Bare Metal - For 1984-2001 Jeep Cherokee Xj
Jcr Offroad Diy Front Winch Bumper - Bare Metal - For 1984-2001 Jeep Cherokee Xj
329.00
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Jcr Offroad Mauler Stubby Front Winch Bumper - Bare - 84-01 Jeep Cherokee Xj
Jcr Offroad Mauler Stubby Front Winch Bumper - Bare - 84-01 Jeep Cherokee Xj
549.00
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Jcr Offroad Diy-zj-f-wn Diy Front Winch Bumper For Jeep Grand Cherokeewrangler
Jcr Offroad Diy-zj-f-wn Diy Front Winch Bumper For Jeep Grand Cherokeewrangler
439.00
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Jcr Offroad Defender Prerunner Front Bumper - Bare Metal - 84-01 Jeep Xj
Jcr Offroad Defender Prerunner Front Bumper - Bare Metal - 84-01 Jeep Xj
639.00
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Jcr Offroad Crusader Front Bumper W Hitch - Bare - 84-01 Jeep Cherokee Xj
Jcr Offroad Crusader Front Bumper W Hitch - Bare - 84-01 Jeep Cherokee Xj
519.00
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Jcr Offroad Adventure Tire Carrier - Bare Metal - 84-01 Jeep Cherokee Xj
Jcr Offroad Adventure Tire Carrier - Bare Metal - 84-01 Jeep Cherokee Xj
769.00
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Jcr Offroad Xjfc-0-bare Crusader Bare Metal Front Bumper For Jeep Cherokee Xj
Jcr Offroad Xjfc-0-bare Crusader Bare Metal Front Bumper For Jeep Cherokee Xj
519.00
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Front Bumper W Built-in Winch Plate And Bull Bar Option For 84-01 Cherokee Xj
Front Bumper W Built-in Winch Plate And Bull Bar Option For 84-01 Cherokee Xj
559.95
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Jcr Offroad Diy Rear Bumper - Bare Metal - Fits 1984-2001 Jeep Cherokee Xj
Jcr Offroad Diy Rear Bumper - Bare Metal - Fits 1984-2001 Jeep Cherokee Xj
279.00
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Jcr Offroad Diy Front Bumper - Bare Metal - Fits 1984-2001 Jeep Cherokee Xj
Jcr Offroad Diy Front Bumper - Bare Metal - Fits 1984-2001 Jeep Cherokee Xj
249.00
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Hanson Offroad Jxj1202-p Winchguard Front Bumper Black For Jeep Cherokee Xj
Hanson Offroad Jxj1202-p Winchguard Front Bumper Black For Jeep Cherokee Xj
903.04
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Jcr Offroad Vanguard Prerunner Front Winch Bumper - Bare Metal - 84-01 Jeep Xj
Jcr Offroad Vanguard Prerunner Front Winch Bumper - Bare Metal - 84-01 Jeep Xj
829.00
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Jcr Offroad Crusader Rear Bumper - Bare Metal - Fits 1984-2001 Jeep Cherokee Xj
Jcr Offroad Crusader Rear Bumper - Bare Metal - Fits 1984-2001 Jeep Cherokee Xj
549.00
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Jcr Offroad Adventure Tire Carrier - Black Pc - 84-01 Jeep Cherokee Xj
Jcr Offroad Adventure Tire Carrier - Black Pc - 84-01 Jeep Cherokee Xj
869.00
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Jcr Offroad Vanguard Prerunner Front Winch Bumper - Black Pc - 84-01 Jeep Xj
Jcr Offroad Vanguard Prerunner Front Winch Bumper - Black Pc - 84-01 Jeep Xj
979.00
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Jcr Offroad Crusader Rear Bumper - Black Pc - 84-01 Jeep Cherokee Xj
Jcr Offroad Crusader Rear Bumper - Black Pc - 84-01 Jeep Cherokee Xj
699.00
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Jcr Offroad Xjfc-0-pc Crusader Powdercoat Front Bumper For Jeep Cherokee Xj
Jcr Offroad Xjfc-0-pc Crusader Powdercoat Front Bumper For Jeep Cherokee Xj
669.00
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Jcr Offroad Xjrv-pc -vanguard Powdercoat Rear Bumper For 84-01 Jeep Cherokee Xj
Jcr Offroad Xjrv-pc -vanguard Powdercoat Rear Bumper For 84-01 Jeep Cherokee Xj
868.13
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Jcr Offroad Diy-xj-f-wn Diy Front Winch Bumper For 1984-2001 Jeep Cherokee Xj
Jcr Offroad Diy-xj-f-wn Diy Front Winch Bumper For 1984-2001 Jeep Cherokee Xj
341.37
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Jcr Offroad Xjrc-bare Crusader Rear Bare Metal Bumper For 84-01 Jeep Cherokee Xj
Jcr Offroad Xjrc-bare Crusader Rear Bare Metal Bumper For 84-01 Jeep Cherokee Xj
549.00
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Jcr Offroad Xjrv-bare Vanguard Bare Metal Rear Bumper For 84-01 Jeep Cherokee Xj
Jcr Offroad Xjrv-bare Vanguard Bare Metal Rear Bumper For 84-01 Jeep Cherokee Xj
719.00
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Jcr Offroad Diy-xj-r Diy Rear Bumper For 1984-2001 Jeep Cherokee Xj
Jcr Offroad Diy-xj-r Diy Rear Bumper For 1984-2001 Jeep Cherokee Xj
470.42
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Jcr Offroad Defender Prerunner Front Bumper - Black Pc - 84-01 Jeep Xj
Jcr Offroad Defender Prerunner Front Bumper - Black Pc - 84-01 Jeep Xj
789.00
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Jcr Offroad Vanguard Front Winch Bumper - Bare Metal - 84-01 Jeep Cherokee Xj
Jcr Offroad Vanguard Front Winch Bumper - Bare Metal - 84-01 Jeep Cherokee Xj
829.00
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Jcr Offroad Mauler Stubby Front Winch Bumper - Black Pc - 84-01 Jeep Cherokee Xj
Jcr Offroad Mauler Stubby Front Winch Bumper - Black Pc - 84-01 Jeep Cherokee Xj
699.00
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Jcr Offroad Vanguard Front Winch Bumper - Black Pc - 84-01 Jeep Cherokee Xj
Jcr Offroad Vanguard Front Winch Bumper - Black Pc - 84-01 Jeep Cherokee Xj
979.00
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Jcr Offroad Crusader Front Bumper - Bare Metal - 84-01 Jeep Cherokee Xj
Jcr Offroad Crusader Front Bumper - Bare Metal - 84-01 Jeep Cherokee Xj
519.00
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For Jeep Cherokee 84-01 Hyline Offroad Full Width Black Front Winch Hd Bumper
For Jeep Cherokee 84-01 Hyline Offroad Full Width Black Front Winch Hd Bumper
626.99
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Jcr Offroad Crusader Front Bumper - Black Pc - 84-01 Jeep Cherokee Xj
Jcr Offroad Crusader Front Bumper - Black Pc - 84-01 Jeep Cherokee Xj
669.00
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Jcr Offroad Xjrc-pc Crusader Rear Powdercoat Bumper For 84-01 Jeep Cherokee Xj
Jcr Offroad Xjrc-pc Crusader Rear Powdercoat Bumper For 84-01 Jeep Cherokee Xj
699.00
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Bumper-classic Rear Jcr Offroad Products Xjrv-pc Fits 84-85 Jeep Cherokee
Bumper-classic Rear Jcr Offroad Products Xjrv-pc Fits 84-85 Jeep Cherokee
1,173.15
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Bumper Guard-aries Bull Bar Front Aries Offroad Fits 11-19 Jeep Grand Cherokee
Bumper Guard-aries Bull Bar Front Aries Offroad Fits 11-19 Jeep Grand Cherokee
234.49
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Offroad Lower Front Bumper Protector Cover Guard For Jeep Grand Cherokee 2014-18
Offroad Lower Front Bumper Protector Cover Guard For Jeep Grand Cherokee 2014-18
394.80
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Jcr Offroad Xjrv-pc Vanguard Powdercoat Rear Bumper For 84-01 Jeep Cherokee Xj
Jcr Offroad Xjrv-pc Vanguard Powdercoat Rear Bumper For 84-01 Jeep Cherokee Xj
869.00
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Bumper Guard-aries Bull Bar Front Aries Offroad Fits 11-19 Jeep Grand Cherokee
Bumper Guard-aries Bull Bar Front Aries Offroad Fits 11-19 Jeep Grand Cherokee
264.75
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Jcr Offroad Crusader Front Bumper W Hitch - Black Pc - 84-01 Jeep Cherokee Xj
Jcr Offroad Crusader Front Bumper W Hitch - Black Pc - 84-01 Jeep Cherokee Xj
669.00
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Jcr Offroad Xjfv-0-pc Vanguard Prerunner Front Winch Bumper For Jeep Cherokee Xj
Jcr Offroad Xjfv-0-pc Vanguard Prerunner Front Winch Bumper For Jeep Cherokee Xj
979.00
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Jcr Offroad Vanguard Rear Bumper - Bare Metal - 84-01 Jeep Cherokee Xj
Jcr Offroad Vanguard Rear Bumper - Bare Metal - 84-01 Jeep Cherokee Xj
719.00
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Jcr Offroad Diy-xj-f Diy Front Bumper For 1984-2001 Jeep Cherokee Xj
Jcr Offroad Diy-xj-f Diy Front Bumper For 1984-2001 Jeep Cherokee Xj
262.78
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Jcr Offroad Vanguard Rear Bumper - Black Pc - 84-01 Jeep Cherokee Xj
Jcr Offroad Vanguard Rear Bumper - Black Pc - 84-01 Jeep Cherokee Xj
869.00
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Jcr Offroad Diy-xj-f Diy Front Bumper For 84-01 Jeep Cherokee Xj
Jcr Offroad Diy-xj-f Diy Front Bumper For 84-01 Jeep Cherokee Xj
249.00
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Jcr Offroad Diy-xj-r Diy Rear Bumper For 84-01 Jeep Cherokee Xj
Jcr Offroad Diy-xj-r Diy Rear Bumper For 84-01 Jeep Cherokee Xj
279.00
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Jcr Offroad Diy-xj-f-wn Diy Front Winch Bumper For 84-01 Jeep Cherokee Xj
Jcr Offroad Diy-xj-f-wn Diy Front Winch Bumper For 84-01 Jeep Cherokee Xj
329.00
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Jeep Cherokee Front Bumper Mounting Brackets Xj Only Hardcore Offroad
Jeep Cherokee Front Bumper Mounting Brackets Xj Only Hardcore Offroad
44.00
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Jcr Offroad Hilift Jack Mount For Adventure Tire Carrier - Bare - 84-01 Jeep Xj
Jcr Offroad Hilift Jack Mount For Adventure Tire Carrier - Bare - 84-01 Jeep Xj
109.00
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Jcr Offroad Rotopax Mounts For Adventure Tire Carrier - Black Fits 84-01 Jeep Xj
Jcr Offroad Rotopax Mounts For Adventure Tire Carrier - Black Fits 84-01 Jeep Xj
139.00
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Jcr Offroad Hilift Jack Mount For Adventure Tire Carrier - Black - 84-01 Jeep Xj
Jcr Offroad Hilift Jack Mount For Adventure Tire Carrier - Black - 84-01 Jeep Xj
129.00
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Jcr Offroad Rotopax Mounts For Adventure Tire Carrier - Bare Fits 84-01 Jeep Xj
Jcr Offroad Rotopax Mounts For Adventure Tire Carrier - Bare Fits 84-01 Jeep Xj
129.00
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Bumper Guard-aries Bull Bar Front Offroad Fits 08-10 Jeep Grand Cherokee
Bumper Guard-aries Bull Bar Front Offroad Fits 08-10 Jeep Grand Cherokee
95.00
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For Jeep Cherokee 14-19 Vanguard Off-road Double Tube Black Rear Bumper Guard
For Jeep Cherokee 14-19 Vanguard Off-road Double Tube Black Rear Bumper Guard
275.00
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For 2008-2010 Jeep Grand Cherokee Ss Chrome Bull Bar Brush Bumper Grille Guard
For 2008-2010 Jeep Grand Cherokee Ss Chrome Bull Bar Brush Bumper Grille Guard
99.00
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Black Horse 2014-2019 Jeep Cherokee Bull Bar Bumper Brush Grille Guard Bbjpce-sp
Black Horse 2014-2019 Jeep Cherokee Bull Bar Bumper Brush Grille Guard Bbjpce-sp
212.50
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Blk Bull Bar Guard120w Cree Led Light For 05 Jeep Grand Cherokee06 Commander
Blk Bull Bar Guard120w Cree Led Light For 05 Jeep Grand Cherokee06 Commander
210.00
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Hyline Offroad Front Winch Bumper For 1984-2001 Jeep Cherokee Xj
Hyline Offroad Front Winch Bumper For 1984-2001 Jeep Cherokee Xj
626.99
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Matte Blk Bull Bar Guardskid120w Cree Led Light For 05-07 Jeep Grand Cherokee
Matte Blk Bull Bar Guardskid120w Cree Led Light For 05-07 Jeep Grand Cherokee
210.00
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4 Inch Led Halo Fog Lights Bulb For Jeep Grand Cherokee 20112013 Bumper Offroad
4 Inch Led Halo Fog Lights Bulb For Jeep Grand Cherokee 20112013 Bumper Offroad
49.99
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Matte Blk Bull Bar Guardskid120w Cree Led Fog Light 05-07 Jeep Grand Cherokee
Matte Blk Bull Bar Guardskid120w Cree Led Fog Light 05-07 Jeep Grand Cherokee
231.00
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28 180w Led Work Light Bar Roof Bumper Lamp Wiring Kit Offroad Driving Suv
28 180w Led Work Light Bar Roof Bumper Lamp Wiring Kit Offroad Driving Suv
58.98
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Bull Bar Front Bumper Dual Led Light Bar Led Headlights For Jeep Off Road Yj Xj
Bull Bar Front Bumper Dual Led Light Bar Led Headlights For Jeep Off Road Yj Xj
75.99
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Stainless Bull Bar Guard W120w Cree Led Fog Light For 08-10 Jeep Grand Cherokee
Stainless Bull Bar Guard W120w Cree Led Fog Light For 08-10 Jeep Grand Cherokee
231.00
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Jcr Offroad Rear Lower Quarter Panel-bumper Armor Factory 97-01 Jeep Xj Bare
Jcr Offroad Rear Lower Quarter Panel-bumper Armor Factory 97-01 Jeep Xj Bare
179.00
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Matte Black Bull Bar Guard Skid36w Cree Led Light For 05-07 Jeep Grand Cherokee
Matte Black Bull Bar Guard Skid36w Cree Led Light For 05-07 Jeep Grand Cherokee
190.00
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Chrome Bull Bar Guard W120w Cree Led Fog Light V2 For 08-10 Jeep Grand Cherokee
Chrome Bull Bar Guard W120w Cree Led Fog Light V2 For 08-10 Jeep Grand Cherokee
210.00
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Jcr Offroad Rear Lower Quarter Panel-bumper Armor Standard 84-96 Jeep Xj Black
Jcr Offroad Rear Lower Quarter Panel-bumper Armor Standard 84-96 Jeep Xj Black
199.00
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Stainless Hd Chrome Bull Bar Bumper Grill Grille Guard 08-10 Jeep Grand Cherokee
Stainless Hd Chrome Bull Bar Bumper Grill Grille Guard 08-10 Jeep Grand Cherokee
104.00
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Jcr Offroad Rear Lower Quarter Panel-bumper Armor Factory 97-01 Jeep Xj Black
Jcr Offroad Rear Lower Quarter Panel-bumper Armor Factory 97-01 Jeep Xj Black
209.00
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2x18w Flush Mount Led Pods Spot Work Light Bar Offroad For Jeep Grand Cherokee
2x18w Flush Mount Led Pods Spot Work Light Bar Offroad For Jeep Grand Cherokee
19.99
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4 Inch Led Halo Ring Fog Light Drl Offroad For 2011-12 Jeep Grand Cherokee
4 Inch Led Halo Ring Fog Light Drl Offroad For 2011-12 Jeep Grand Cherokee
45.99
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28inch 180w Led Light Bar For Off-road Atv Suv Utv 4wd Jeep Work Lamp W Wiring
28inch 180w Led Light Bar For Off-road Atv Suv Utv 4wd Jeep Work Lamp W Wiring
58.98
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2x 9inch 96w Round Spot Led Work Light For Jeep Off-road 4wd Bumper Vs 185w Blk
2x 9inch 96w Round Spot Led Work Light For Jeep Off-road 4wd Bumper Vs 185w Blk
78.89
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28 180w Led Light Bar For Off-road Atv Suv Utv 4wd Jeep W 2pcs 18w Work Pods
28 180w Led Light Bar For Off-road Atv Suv Utv 4wd Jeep W 2pcs 18w Work Pods
69.99
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28 180w Led Work Light Bar 4 Work Cube Pods Offroad Car Ute Suv 4wd 12v24v
28 180w Led Work Light Bar 4 Work Cube Pods Offroad Car Ute Suv 4wd 12v24v
69.99
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28 180w Led Light Bar2x 4inch Podsremote Control Switchwiring Offroad Suv
28 180w Led Light Bar2x 4inch Podsremote Control Switchwiring Offroad Suv
69.99
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42inch Offroad Led Light Bar 4x 4 Work Pods Bumper Fog Boat Suv 40
42inch Offroad Led Light Bar 4x 4 Work Pods Bumper Fog Boat Suv 40
86.80
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28 180w Led Work Light Bar Bumper Lamp Wiring Kit Offroad Ute Suv 4wd 12v24v
28 180w Led Work Light Bar Bumper Lamp Wiring Kit Offroad Ute Suv 4wd 12v24v
58.98
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28inch Led Work Light Bar Wiring Harness Offroad Driving 4wd Pickup Vs 3032
28inch Led Work Light Bar Wiring Harness Offroad Driving 4wd Pickup Vs 3032
58.98
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4 Inch Led Halo Fog Lights Bulb For Jeep Grand Cherokee 20112013 Bumper Offroad
4 Inch Led Halo Fog Lights Bulb For Jeep Grand Cherokee 20112013 Bumper Offroad
44.93
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28 Led Light Bar Combo Beam Remote Control Switch Wire Offroad Driving Lamp
28 Led Light Bar Combo Beam Remote Control Switch Wire Offroad Driving Lamp
58.98
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28 Inch Dual-row Led Light Bar Combo Beam W Wiring Off Road Utv Suv Atv Truck
28 Inch Dual-row Led Light Bar Combo Beam W Wiring Off Road Utv Suv Atv Truck
58.98
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28 Led Light Bar Combo Beam 4inch Cube Pods Wiring Kit Offroad Driving Lamp
28 Led Light Bar Combo Beam 4inch Cube Pods Wiring Kit Offroad Driving Lamp
69.99
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14inch 90w Led Dual Row Light Bar Spot Flood Combo Offroad Ford Truck Suv Atv
14inch 90w Led Dual Row Light Bar Spot Flood Combo Offroad Ford Truck Suv Atv
32.99
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28 180w Led Work Light Bar Flood Spot Combo Wiring Kit Offroad Utv 4wd Vs 30
28 180w Led Work Light Bar Flood Spot Combo Wiring Kit Offroad Utv 4wd Vs 30
58.98
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32 Inch 180w Led Light Bar Spot Flood Combo Offroad Driving Fog Atv Ute Curved
32 Inch 180w Led Light Bar Spot Flood Combo Offroad Driving Fog Atv Ute Curved
52.99
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When you drive over to the showroom, be prepared and know what you need. It is unwise to buy a vehicle when you know nothing about them in general. Make it your business to familiarize yourself with at least the most basic terminology, and find out what constitutes "bad mileage" and a "sound transmission," for instance. If you don't know the difference between horsepower and mileage, it's your own fault if you get duped. When you use proper car lingo in your negotiations with a dealer, he gets the message that you are an informed consumer. You are then on an equal playing field. Also, it is much easier to justify your offer when you can back it up with rational arguments about features or a lack thereof.

Car dealers are only intimidating if you face them unprepared. Sure, they are driven by the living they have to earn, thus their hard negotiation tactics. However, as a smart consumer, a well-mannered individual, and an informed bargain hunter, you can hold your own when buying a vehicle.

Can you choose your attitude? Some people will say yes! However, is it a learned behaviour or simply in us? I really don't know the answer I wish I did!, What I do know is that it is our attitude that can let us down on the road.